Brand Building

Making the most of our Brand Assets

As well as understanding what the brand stands for and its personality, the Cymru Wales Brand also includes a number of core brand assets. Each element is inspired and informed by different aspects of Wales ensuring that every brand touchpoint is unmistakably Wales.

Many of these assets are also available to our industry partners, and this section provides an overview of these. You might need to access some of these directly, or simply use them to help inform and inspire your own marketing approaches, so that we can add to the range and quality of content about Wales and in turn inspire those who wish to visit, work or do business here.