Inherently Welsh, with a global outlook.
This is Wales.

The Cymru Wales Brand is a platform to celebrate all that Wales has to offer those who live, work, visit, invest or study here. It provides a focus for our activities in promoting Wales around the world, guided by five key objectives, framed by a set of three core values, and brought to life through engaging content and a distinct sense of place.

The brand approach - and the bespoke and crafted set of brand assets that supports it - shines a light on what makes Wales special, what makes us stand out from the crowd and what makes us tick. In short, what makes us Wales.


Llyn Llydaw, Snowdonia

This is Wales

Alive with opportunity, innovation and adventure
Epic Legends

Themed years

Wales’ tourism offer under a unified approach for the first time.