Inherently Welsh, with a global outlook.
This is Wales.
The Cymru Wales Brand is a platform to celebrate all that Wales has to offer those who live, work, visit, invest or study here. It provides a focus for our activities in promoting Wales around the world, guided by five key objectives, framed by a set of three core values, and brought to life through engaging content and a distinct sense of place.
The brand approach - and the bespoke and crafted set of brand assets that supports it - shines a light on what makes Wales special, what makes us stand out from the crowd and what makes us tick. In short, what makes us Wales.